Besides having access to advanced store locator functions such as multi-faceted filters, template customization, CSV import/export, etc. users of Agile Store Locator also have the ability to view and analyze, valuable and insightful website data, known as analytics, of their store locator page.
What is Analytic Data and what is it used for? #
Analytics are automatically recorded data that can provide you with information on how and where customers are interacting with your website. For example, the data can be used to answer many behavior-related questions such as:
- Which pages are my visitors spending most of their time on?
- What is the most clicked button or link?
- Which is the most searched store?
By using this data you determine and identify patterns in how your visitors to your website are behaving. Moreover, using this knowledge you can optimize your website further so as to get more desirable results from visitors. In addition, you can even plan for a customized marketing strategy that is specifically modeled using analytic data, and this will make the marketing strategy yield more results.
Analytics Feature of Agile Store Locator #
This feature in Agile Store Locator gathers information from website visitors. such as what they have searched for, the number of searches made per day, and what stores are clicked by visitors to your website.
The information collected is displayed on a chart that shows analytic data recorded per day. In addition, you can even review the data for a particular month by using the “Period” drop-down menu.
The “Top Views” tab displays the following information:
- Most viewed stores
- Most searched locations
How to View Analytics on Agile Store Locator #
To be able to view the store locator analytics, please follow the below steps:
- Go to “ASL Settings” on Agile Store Locator
- Enable the “Analytics” option
- Lastly, navigate to the “Analytics” tab to view the store locator analytics
Need to Send Analytics Events to Google Tag Manager? #
Agile Store Locator’s built-in Analytics dashboard is great for viewing search stats and store interactions directly within your WordPress admin.
If you want to track searches, store selections, direction clicks, email clicks, and phone clicks in Google Analytics 4 via Google Tag Manager, we now support native dataLayer event integration.
Check out our detailed setup guide here:
Agile Store Locator – Google Tag Manager Integration Guide
This integration lets you push all key ASL user interactions to GTM and analyze them in GA4 alongside your other website events!