The Best Google Maps Marketing Demo to Make More Sales in 2023
- Updated on: October 3, 2023
Google Maps has come a long way from being a simple navigation tool that people use to get from place to place. These days multiple businesses populate the map such as restaurants, hotels, shopping malls, stores, banks, hospitals, etc. This indicates that this application can also be a powerful marketing tool. However, many people may need a Google Maps marketing demo to tell them about the complete ins and outs of how marketing works on this application.
Therefore, in this article, we will be providing you a demonstration, that will help you start your marketing campaign with Google’s mapping application.
Google Marketing Demo: What is Google My Business?
Before we get into this Google Maps marketing demo, let’s first explore a few key concepts. The first one is Google My Business.
Google My Business is a tool that gives you full control of your company profile on Google platforms.
With Google My Business you will be able to claim, access, manage, customize, and improve your company profile. Furthermore, You will no longer have to rely on a basic profile, and you will be able to do the following with your profile:
- Create posts
- Update or add information relating to your industry
- View analytics and insights
- Respond to reviews
- Read customer questions
- Upload photos and videos
- Showcase your products
- Create a website for your venture
As you can see, having a Google My Business profile will allow you to take your profile to the next level, and the best part is that it is completely free. Furthermore,, you can create profiles for multiple entities, and manage each and every one of them.
In addition, Google My Business can help you engage with customers, improve your company profile, and optimize your company profile.
Evolution of Google Maps?
Google Maps is a map interface and navigation tool that users can use to get from one place to another. Moreover, it is one of the two ways that businesses can use to bring customers to their physical location.
The other method to bring customers to your location is to use a store locator plugin, such as Agile Store Locator, on your website. Furthermore, there are quite a few advantages of using a store locator plugin over online maps, but that is a story for another article.
This mapping service hosts a slew of extra features such as turn-by-turn direction, address search, traffic layout, etc. However, one of the most useful features, especially for company owners, is the ability to add a physical location on the map.
If you look at Google’s map, the first thing you will notice is that thousands of places of interest populate it. These places of interest include entities such as cafés, bakeries, hotels, gas stations, etc. These locations are brought to the attention of people in two ways:
- When someone makes a search on Google
- If someone casually scrolls through the map and comes across your business location
Therefore, in today’s age, it is absolutely a no-brainer to not only register your company with Google Maps but also to optimize your business listing so that it appears in search results. Furthermore, you will want to add your profile to this platform for two main reasons:
- It’s free
- Your business will gain more exposure to a wider audience (if it ranks high enough!)
Using this company’s platform has become one of the best ways to raise awareness for your venture. This is mainly due to its popularity.
67% of people prefer using Google Maps over any similar other navigation services. Therefore, if you are advertising your business, you might as well do it on the most popular platform that millions of people visit.
In the upcoming sections, we will be showing you how to market your business on Google Maps.
How Does Google Marketing Work?
Before we go any further in this Google Maps marketing demo, let’s first take a look at how marketing works on Google’s online maps.
Google Maps has evolved to become something more than a simple navigation tool. Moreover, now people can use it to discover and go to locations that were previously unknown to them.
When you search for something on Google, you are very likely to get 3 locations that match the query you searched for. Furthermore, if your company happens to be in one of these 3 locations, then this is a great perfect sign for you.
There are millions of people who go onto Google and search for things every day. Therefore, if you register your business with this software giant, it has quite a good chance to be shown to customers when they search for something that relates to your company.
For example, let’s suppose someone typed “Where can I get fresh bread” on the search engine. As a result, this person will surely get recommendations for a few local bakeries in the search results.
This indicates that there is a potential for Google Maps to be a useful and inexpensive marketing tool.
Think about it like this.
When a customer searches for something on Google, the result page comes up with your company as a recommendation. As a result, your business is exposed to this particular customer, who might even decide to visit your physical location if he/she is enticed to a certain degree.
In the upcoming sections of this demo, we will be telling you exactly how you can try to convince people, who view your company location online, to actually do business with you.
Benefits of Google Maps Advertising and Marketing
The next topic on our Google Maps marketing demo is what benefits you can get by advertising and marketing your business on this firm’s online map.
1- Helps People Find Your Business
The first benefit of marketing your enterprise on Google Maps is that more people will be able to find your physical location.
Since this application is a navigation tool, it makes sense to advertise your business on a platform that not only shows people where you are located but can also give directions to users on how to reach your physical location of commerce.
A Lot of people may not know where your enterprise may be located. Therefore, if you don’t provide a means for people to contact or reach your place of business, you risk losing this customer to one of your competitors.
As we mentioned before, Google Maps’ popularity ensures that many users notice your venture. Therefore, it is critical, for enterprise owners, to create a company listing with as much information as possible to rank higher on search result pages, and therefore get more exposure.
Most online search results consist of local enterprises. Therefore, if you want to tap into the local customer base, which is arguably where most of your consumers lie, you will need to make sure you have your business registered with Google Maps.
Once you register your business, your listing will come up in search results whenever a customer searches for something that is related to your industry. As a result, a consumer will consider your company a viable option, one that might be worth giving a shot. This can potentially result in more sales for you.
If you don’t have a listing with the big search engine giant, now is the time to create one. Otherwise, you will be missing out on a lot of opportunities.
2- Allows People To Get Your Contact Information
Having a Google Maps business profile is one of the best ways for people to get your contact information such as phone number, email, etc. which customers can use to get in touch with you.
A customer who comes across your online profile will be able to get a complete summary of your venture, and this includes your email, phone number, address, etc. Furthermore, having this information easily available and on hand removes any barriers for customers to contact and visit you.
A person is more likely to make a call or send an email if they have everything they need in front of them. On the flip side, you can be sure a person will abandon reaching out to you if they have to sift through dozens of pages just to get your contact number.
Your Google Maps business profile is also equipped with a messaging system that allows users to send messages directly to you. This messaging system is another great way to build relations with your customers.
3- Allows People to Reach Your Place of Business
Since Google Maps is a navigation tool, it can also help potential customers reach your location to buy your products or services.
Once you post your business listing on this platform, users will be able to see your location on the map. In addition, users can get turn-by-turn directions from their current location to their physical location.
An alternative way to enable people to reach your business location quickly and easily is by installing a dedicated store locator, such as Agile Store Locator, on your website. Store locators help your customers get to your physical location by providing them with accurate and up-to-date information, such as an address, directions, store timings, etc.
4- Enables You to Post Pictures of Your Business
Your Google Maps business listing can provide an outlet for you to post images and pictures of your venture in case you don’t have other outlets to post pictures, such as a website.
Once a customer views your Google Maps business listing, they might still be skeptical about buying your products and services. Therefore, in this case, a few bright and colorful images might just be what is needed to tip the scale in your favor.
By adding images to your listing, you will be able to give potential customers a clear picture of what your location and products look like. Furthermore, seeing aesthetic pictures of your location and products might be the deciding factor for people to come to your location to do business with you.
5- Allows You to Recieve Reviews for Your Business
The last but not the least benefit of marketing your company on Google Maps is that customers can leave reviews for your enterprise that other people will also be able to see.
If you don’t have any other means (website, social media, etc.) for customers to leave you a review, then your listing on Google’s map service will be the perfect place to do so.
Once a customer leaves a review, other people who come across your profile will be able to see the review. Moreover, depending on the positivity of the review, the review may convince other people to do business with you. Furthermore, 54% of people decide to visit a place after reading a positive review
This concludes the benefits section in this Google Maps marketing demo. As you can tell, there are many benefits to marketing yourself on the most popular online map, and it comes at no extra cost.
How Do I Start Google Marketing?
The next section in this Google Maps marketing demo will show you how to actually get started with the marketing part.
Before you can even begin marketing your business through the world’s most popular platform, you’ll first need to create a profile. This is essentially a summary of your entire enterprise that people see on the internet.
Please follow the below steps to create a company profile to start marketing on Google’s platform.
Step 1- Add Your Business to Google Map
Firstly, you will need to register your company on the mapping platform, which can be done using the Google Business Profile Manager.
Once all the steps are finished, you will be sent a verification code which can be used to complete the registration process.
Here is a complete and detailed guide on how to register your business on Google Maps
Step 2- Claim Your Business
In some cases, your venture might already exist on Google Maps due to someone marking your business’s location. In this case, you will need to claim it first.
The claiming procedure is done by clicking your location on the online map and clicking on the “Claim Business” button.
The next steps will be the same as when you start adding your location from scratch in step 1.
Step 3- Add Your Business Information
Secondly, you will be asked to enter business-related information during the registration phase.
The information you will be asked for will be displayed on your Google Maps listing for customers to see. Therefore, it is very important to add as much relevant information as you can.
The information you will be asked to provide includes:
- Company Name
- Phone Number
- Delivery Options
- Email Address
Once this step is complete, you will be sent a verification code to your registered address. Use this code to complete your registration.
Congratulations! You have successfully created a Google Maps business listing that will be visible to people on the internet.
However, the listing you have just created is very minimalist at best. Moreover, in order to truly stand out from the crowd, you will need to spruce up your profile, which will be explained in the next step of this Google Maps marketing demo.
Step 4- Optimize Your Business Listing
Now that you have created a profile, it is time to step it up a notch so that it is able to rank higher on search engine result pages. Moreover, when your business listing ranks sufficiently high enough, it has a better chance to get recommended to people who are searching online.
Detailed optimization techniques will be explained in an upcoming section of this Google Maps marketing demo.
To get started on optimizing your business profile, you can:
- Upload Pictures – Pictures of your location and products are bound to attract customers.
- Provide a Company Description – A detailed company description with relevant keywords will provide customers with more information about your business, and it will also help you rank higher on search engine result pages.
- Mention what Features Your Venture Includes – Highlight a list of features of your enterprise such as free Wi-Fi, wheelchair access, carry-out options, outdoor seating, bathrooms, accepted payment methods, etc.
- Add Store Opening and Closing Hours – Provide customers with opening/closing hours to make sure your customers know when to visit you.
With these steps, you have now officially started marketing on Google Maps. However, there is still room for improvement.
In the upcoming section of this Google Maps marketing demo, we will be showing you how to make your corporate profile stand out.
Main Areas for Google Maps Marketing
In this section of our Google Maps marketing demo, we will be showing you some optimization techniques that will help your business listing stand out from the crowd. As a result, you will potentially be able to dominate your competition.
1- Regularly Update Your Profile
The first thing you can do to make your profile stand out is to keep regularly updating your profile with new information.
Google tends to rank profiles higher that are more active. Moreover, an inactive profile will not get as much attention from either the search engine or potential customers.
Therefore, try as much as you can to make your profile active by posting pictures, messages, new features, news, and updates.
2- Respond to Reviews
Not only do customers have the ability to leave a review, but you also have the ability to respond to each review.
Responding to reviews is a very effective marketing strategy because it helps you achieve three things:
- It is a way to keep your profile active
- The reviewing customer will appreciate your reply and might visit again
- Other people who read your replies to reviews will get a positive impression of your business
3- Update Photos of Your Business
Adding new and improved pictures to your Google Maps profile is another effective way to improve your marketing strategy.
When a customer comes across your listing, he/she will need a bit of convincing to come to your location and try your product. In this scenario, a variety of pictures showing many sides of your products and physical location will give people a non-abstract view of your company. Moreover, it may take just one picture at the right time to convince someone to buy something from you.
That being said, It is also significantly better to keep updating your profile with new pictures, as these will attract both new customers and existing ones. In addition, updating your picture will indicate to the search engine that you have an active profile.
4- Include an Accurate Description of Your Products and Business
Completing your company listing with accurate and detailed descriptions of both your company and its products will go a long way in helping your business attract more customers.
An accurate description of your company/store (“Pet store that sells all kinds of pet supplies for all animals”) and products (“Cat food that has essential vitamins and minerals for all cat species”) helps people get a clear idea of what you serve and whom you serve.
Moreover, having detailed descriptions with relevant keywords is also a good idea from an SEO point of view. Furthermore, you are most likely to be ranked higher for having accurate and detailed descriptions using relevant keywords.
5- Post Messages on Your Profile
Another way to boost your Google Maps business listing is to post meaningful messages on your profile page.
Some examples of meaningful messages include announcements for:
- New Products
- Sales and Discounts
- Relocation of your Business
6- Reply to Messages
Similar to how replying to reviews can leave a positive impression on both customers and the Google search engine, replying to messages is also just as effective.
So do not hesitate to reply to a few messages from your customers now and then.
7- Make Your Employees Admins
If you are having trouble managing your Google Maps business listing, you can always give admin rights to other people who work in your company.
Making other people admins will also allow them to create posts, respond to reviews, update information, etc. As a result, more people will be involved with keeping your profile up-to-date.
In this Google Maps marketing demo, these 7 points we mentioned are key to taking your online maps business profile to the next level.
How do I use Google Maps for SEO?
In this section of our Google Maps marketing demo, we will be demonstrating how you can employ a few SEO techniques on your business profile.
Using certain SEO techniques and methodologies, you will be able to give your business listing on Google’s platform a significant boost in rankings.
1- Backlinks from Other Businesses
The first SEO technique we will look at in this Google Maps marketing demo is getting backlinks from other merchants.
This means that to improve your SEO, you can try getting other businesses to link people back to your website. This is usually done in exchange for linking people back to the other business’s website.
This way, both of you can benefit from each other’s customer base.
2- Reviews from Popular Bloggers
Next up in this Google Maps marketing demo is getting reviews from popular bloggers, which is another way to boost your rankings.
Bloggers who have a huge following are immensely valuable to businesses if you can convince them to write about your business. Furthermore, because these bloggers have many followers, you can be sure that their article or review (mentioning your business) will be read by quite a few people.
3- Register your Business in Local Directories
Another SEO technique is to register your business with other local directories.
Google Maps itself is like a directory. However, you can also register your business on other platforms such as Yelp!, Facebook, Local.com, etc.
Registering your business with these platforms will help you become more visible to more people.
4- Use Google Analytics
The last SEO technique we will look at in this Google Maps marketing demo is using Google Analytics to improve your performance.
You can use Google Analytics to gain valuable insight into how your business is performing. Moreover, you can even see how people are interacting with your business listing. For example, you can see how many people have read your business listing, how many have requested directions to your business, how people find your listing, etc.
By using the information from the analytic data, you can plan on making changes and improvements to your business listing.
5- Google Ads
In case all the previous methods are not enough, you can always go for paid ads.
Google Maps advertising involves paying for your business profile to automatically show up on the top of search results.
While Google Ads will require you to spend some money, this one method guarantees your business appears on top of search engine result pages.
That concludes our Google Maps marketing demo.
As you can see, Google Maps is a very useful marketing tool that should be a part of every business owner’s marketing strategy. Moreover, creating a business listing on this platform is free, simple, and will result in more exposure for your business
Creating a business listing on Google’s map, and then optimizing it further using SEO techniques, will result in even more people becoming aware of your business. As a result, this awareness will eventually lead to more sales, and it will allow your business to prosper and flourish.