With the development of E-commerce, one of the most radical changes in our lifestyle has been the way we shop for items. The invention of the internet, coupled with a growing e-commerce industry has paved the way for online shopping. Furthermore, online shopping now accounts for a higher percentage of all sales made. This is where a store locator is very useful. The majority of the research about a product is done online nowadays. Therefore there needs to be a tool that provides information about a product to the customer. In addition, it should also show the location from where the product can be obtained. In case the customer wants to physically go to the store’s location.
Online shopping may be the norm nowadays. However, there are still plenty of people who prefer to do their searches online. Instead, they prefer to visit a physical store and make a purchase. In cases like this, a store locator can be very useful.
Introducing Agile Store Locator
Agile Store Locator is one such store locator plugin that provides users with store locator solutions. A relatively new entry into the market. Nevertheless, Agile Store Locator has proven to be a highly reliable and capable store locator that offers more than the bare minimum. Agile Store Locator gives users the ability to create unique and highly intuitive store locators. Furthermore, users can easily add these store locators to their WordPress site. All this is possible without any coding knowledge. In addition, users can customize various features of the store locator to meet their overall objective. Customization options include color palette, layout size, product display, map customization, and much more. Furthermore, Agile Store Locator has many additional features for users such as:
- Import/Export Stores- This is a very handy feature that allows users to import or export a store list from an excel file.
- Google Analytics Support – This feature allows users to view useful data about customer activity. Therefore, data such as stores visited, products browsed, and successful searches. unsuccessful searches, products rejected, etc. can be viewed and analyzed by users to make future decisions that will impact the overall activity in the store. Furthermore, Agile Store Locator also sends an email to the users with the analytics report for the user’s convenience.
- Multi-Language Translation – To cater to a wider customer base, Agile Store Locator comes enables users to translate words on the store locator page into numerous languages. All that is needed is a translation plugin and a translation file, and you will be all set to change the language of the store locator.
- Top Map Providers Integration- Agile Store Locator comes with the integration of the best map provider, Google Maps.
- Multiple Filtration Options- Users can set various filters that will enable their customers to narrow down the list of products by applying these filters.
Improve Local SEO with Agile Store Locator
Having a store locator for your website is an effective way to help your local SEO marketing strategy. Nowadays simply making a website/ online business is just the beginning. If you don’t market your product/services properly, chances are that people will not even be aware of your website. This is where effective SEO is extremely helpful, as it allows you to increase the visibility of your website. Thereby bringing more customers to your store and increasing sales.
The majority of searches are done online. Therefore, if your website doesn’t appear on local searches this could be bad for your business in the long run. Furthermore, you will need a strong local SEO strategy if you want to stay ahead of the competition. In addition, local businesses appear first on a search engine when a customer searches for a particular product or service. Therefore, it is vital to capitalize on this local search even if your website does not sell directly. For example, you might have a blog with pictures and descriptions of the product or service you offer. In this case, you still need a strong local SEO strategy to increase awareness about your brand. Thereby, getting more customers to your actual store.
A store locator is an ideal tool for you to achieve the above-mentioned targets. This is because a store locator basically allows your customers to find your physical store. In addition, store locators make search engines rank your website higher on search results. This is because the search engine will realize that your website has an extra added feature that is more attractive to customers.
What is local SEO
Local SEO strategies focus on targeting customers who are most likely to visit your physical store. In other words, it’s about targeting people in your local area to get them to visit your physical store.
For example, if a customer was to type “Hardware” on Google, the results page will show the closest hardware stores to his/her location. Thereby prompting the customer to go to the store that is within their general area. Therefore, having a strong local SEO strategy is key in getting local customers to your place of business.
As you can see, without a strong local SEO strategy you will not be able to have a successful business. Furthermore, a lack of local SEO will cause you to fall behind your competitors because you didn’t rank higher on search results pages.
How to Increase your Local SEO results
Luckily, we are here to help you out. In this section, we will discuss a few strategies that will help you develop a strong SEO strategy for your business.
1- Use Online Reviews
One of the most effective ways for you to highlight your website to others is to have trusted user reviews of your product on your website. User reviews are a powerful tool that can grab the attention of potential customers quicker. In addition, reviews give the potential customer an idea of what the product is all about and whether there are certain aspects of the product that is more appealing to them.
2- Use Internal Links
Another way to boost your local SEO is by having relevant internal links on your website. Furthermore, having relevant links is a great way to direct customers to other pages of your website. Pages that would have otherwise been unknown to them. However, the trick here is to link relevant pages only. For example, you could have a link to a different page that expands on the information of the current page.
3- Network with Other Businesses
Having other well-established businesses promote your website is a great way to raise awareness for your website. After all, people usually trust the word of well-known organizations. Therefore, it’s a good idea to approach a company and ask them to provide a backlink to your website.
Conclusion
Having a strong local SEO strategy is a great way to improve your business. Furthermore, having a store locator on your website is a sure way to boost your local SEO. As a result, your potential customer will be able easily to find your website.